About Us

Little Smiles, Big Memories

As parents, we know that outings with little ones aren’t always easy. After experiencing stressful trips and chaotic moments with my own babies, I created happibub with one goal in mind – to make parenting on-the-go simpler, easier, and more enjoyable.

Our thoughtfully designed multi-purpose products help parents stay organised, travel lighter, and focus on what truly matters: creating special memories with their little ones.

– Katie Jenkins, Founder of happibub

Designed for Modern Parenting

At happibub, we believe parenting products should do more than just look good – they should make everyday life easier. That’s why every product is carefully selected and designed with functionality, comfort, and convenience in mind.

From family outings to everyday adventures, our products are made to support busy parents while keeping babies safe, comfortable, and happy.

Our Mission

Our mission is simple: to create smart, multi-functional baby essentials that bring more ease, organisation, and peace of mind to modern parenting.

Every happibub product is designed with real parenting experiences in mind – helping families stay prepared, reduce stress, and enjoy more meaningful moments together.